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5 People Arrested for $200K Macy's Gift Card Fraud Scheme Affecting Stores in over 40 California Cities

5 People Arrested for $200K Macy's Gift Card Fraud Scheme Affecting Stores in over 40 California Cities


Richard Reyes Duenas,

Justin Delgadillo

Noemi Fuentefria

Geovani Vega

Daniel Alvarez



On December 6, 2010, Lakewood Sheriff’s Station deputies contacted Richard Reyes Duenas as a result of a traffic violation. During the traffic stop, Richard Reyes Duenas, an admitted Sovereign Citizen, became resistive and was subsequently arrested. During a search of Duenas’ vehicle, 16 fraudulent Macy’s Department Store gift cards were discovered.

On January 25, 2012, the Los Angeles County District Attorney’s Office charged Richard Reyes Duenas with one count of Grand Theft, one count of Conspiracy to Commit Fraud, three counts of Acquiring Access Card Account Information to Commit Grand Theft and nine counts of Access Card Forgery in connection with Gift Card Fraud associated with Macy’s Department Store. The Los Angeles County Superior Court case number is BA392815.

The matter was referred to the Los Angeles County Sheriff’s Department Commercial Crimes Bureau for investigation.

A subsequent investigation determined that Richard Reyes Duenas was obtaining Macy’s Department Store gift card account numbers and associated PIN codes, which he utilized to prepare forged Macy’s gift cards, via inactive Macy’s gift cards stolen from Macy’s Department Stores. The forged Macy’s Department Store gift cards were sold at street level to consumers by Richard Reyes Duenas’ associates. The fraudulent gift cards were also utilized by Richard Reyes Duenas, and his associates, to make Macy’s Department Store purchases of Apple electronics. Richard Reyes Duenas had been connected to the theft of approximately $218,000 in Macy’s Department Store gift card dollars.

A total of 41 Macy’s Department Stores were targeted, ranging from the Oakland area to San Diego. The city locations: Los Angeles, Burbank, Chula Vista, Torrance, El Cajon, San Diego, Culver City, Glendale, Santa Barbara, Laguna Hills, Lakewood, North Hollywood, Cerritos, Manhattan Beach, Mission Viejo, Montclair, Montebello, Newport Beach, Escondido, Northridge, National City, Pleasanton, City of Industry, San Bernardino, Daly City, Redondo Beach, Costa Mesa, Hayward, Sunnyvale, Thousand Oaks, Canoga Park, La Jolla, Ventura, Rancho Cucamonga, and Woodland Hills.

Four associates of Richard Duenas were arrested and charged in 2012. They include Brent Justin Delgadillo, charged with one count Grand Theft, one count Conspiracy to Commit Fraud, and ten counts Access Card Forgery; Noemi Fuentefria, charged with one count Grand Theft, one count Conspiracy to Commit Fraud, seven counts Access Card Forgery, and one count Access Card Sales; Geovani Vega, charged with one count Grand Theft, one count Conspiracy, four counts Access Card Forgery and one count of Acquiring Access Card Account Information to Commit Grand Theft; and Daniel Alvarez, charged with one count Grand Theft and one count Conspiracy. Between the dates of May 16 -17, 2012 all four associates were arrested and have been successfully prosecuted by the Los Angeles County District Attorney’s Office.

Richard Reyes Duenas had remained outstanding.

The Commercial Crimes Bureau recently received information that Richard Reyes Duenas was residing in Las Vegas, Nevada. The Las Vegas Metropolitan Police Department was contacted and subsequently placed Richard Reyes Duenas under arrest.

Richard Reyes Duenas waived extradition and was subsequently transported to the Los Angeles County Sheriff’s Department, Walnut Sheriff’s Station, where he was booked on June 19, 2013 for the indicated charges.

Anyone with information or questions regarding this case is asked to contact Detective R. Barton at (562) 946-7217.

The following is a list of the affected Macy’s store locations:

Macy’s Beverly Center, Los Angeles

Macy’s Burbank Town Center, Burbank

Macy’s Chula Vista Center, Chula Vista

Macy’s Del Amo, Torrance

Macy’s El Cajon Parkway Plaza, El Cajon

Macy’s Fashion Valley Mall, San Diego

Macy’s Fox Hills, Culver City

Macy’s Glendale Galleria, Glendale

Macy’s Horton Plaza, San Diego

Macy’s La Cumbre Plaza, Santa Barbara

Macy’s Laguna Hills, Laguna Hills

Macy’s Lakewood, Lakewood

Macy’s Laurel Plaza, North Hollywood

Macy’s Los Cerritos, Cerritos

Macy’s Manhattan Beach, Manhattan Beach

Macy’s Mission Valley, San Diego

Macy’s Mission Viejo, Mission Viejo

Macy’s Montclair Plaza, Montclair

Macy’s Montebello Town Center, Montebello

Macy’s Newport Fashion Island, Newport Beach

Macy’s Northcounty Fair, Escondido

Macy’s Northridge Fashion Center, Northridge

Macy’s Plaza, Los Angeles

Macy’s Plaza Bonita, National City

Macy’s Pleasanton, Pleasanton

Macy’s Puente Hills, City of Industry

Macy’s San Bernardino Island Center, San Bernardino

Macy’s Serramonte, Daly City (San Francisco)

Macy’s Sherman Oaks, Sherman Oaks

Macy’s South Bay Galleria, Redondo Beach

Macy’s South Coast Plaza - Main, Costa Mesa

Macy’s South Coast Plaza - Home, Costa Mesa

Macy’s Southland, Hayward

Macy’s Sunnyvale, Sunnyvale

Macy’s Thousand Oaks, Thousand Oaks

Macy’s Topanga Plaza, Canoga Park

Macy’s University Town Center, La Jolla

Macy’s Ventura Pacific View, Ventura

Macy’s Victoria Gardens, Rancho Cucamonga

Macy’s Westside Pavillions, Los Angeles

Macy’s Woodland Hills Promenade, Woodland Hills



Crystal Hernandez, Deputy

Peter Gomez, Deputy

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Los Angeles County Sheriff's Department


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